An Exclusive Webinar Series by JMM

Audiobook Publishing 101

EVERYTHING YOU NEED TO KNOW TO PUBLISH AUDIOBOOKS LIKE THE BIG 5

Join special guests John Marshall Cheary Founder of John Marshall Media, Chris Fogg Founder of Lantern Audio, award-winning audiobook producers Caitlin Garing and Greg Cooler, and others to learn everything you need to know about audiobook publishing.

In this four-part webinar series taking place once a quarter in 2024, learn about audiobook production, distribution, marketing, and how to work with talent.

Topic: Introduction to Audiobook Production

Join us for an exclusive webinar series led by a top industry expert on audiobook production. Gain insights into the intricacies of creating captivating and high-quality audiobooks, from casting and recording to editing and delivery. Learn the secrets that make outstanding productions stand out from the rest.

  • What it takes to produce an audiobook.

  • Directing and understanding the content.

  • Hiring the right narrator and cast.

  • Audible/ACX

  • Scheduling the recording sessions.

  • Managing the audiobook process.

  • Delivery and upload of your project. 

Topic: The Dynamics of Audiobook Marketing

We will discuss how authors and publishers can approach marketing their audiobooks to new audiences through a variety of best practices digital marketing techniques.

Presented by the founder of Pubvendo, a leading digital marketing agency for book publishers and authors, the session will include case studies and actionable tips and tricks on leveraging owned, earned and paid media to reach granularly defined audiences, while driving measurable sales and listenership. 

  • Audience - understanding the audience for your audiobook, from persona to data, use audience data to target your audience.

  • Discovery - understanding how your audience discovers audiobooks through search, publicity, podcasts, search engines, and ads.

  • Owned Media - how to optimize your website and other relevant owned media channels and assets for discoverability by your audience.

  • Earned Media - utilize podcasts, influencers, and "traditional" earned media to raise awareness about your audiobook.

  • Paid Media - understand what platforms and communities are popular among audience members looking to discover new audiobooks and how to advertise across platforms.

  • Analytics - how to measure success and constantly improve conversion of your marketing tactics

Topic: The Audiobook Distribution Marketplace

Choosing the right audiobook distributor is a critical decision, as it impacts your book's accessibility and earning potential. To make an informed choice, ask yourself the following questions:

Who are your target readers and which platforms do they frequent? Are you interested in promotional sales through your website and social media, and how does that align with exclusivity contracts? Is the additional 15% royalty offered by ACX for exclusive distribution worth more than potential earnings from other platforms? How long are you willing to commit to an exclusive deal? What factors matter most to you in a distributor, such as wide reach, clear terms, easy-to-read reports, or monthly payments?

Answering these questions will help you determine the best distribution service for your audiobook. 

  • What it takes to produce an audiobook.

  • What is distribution?

  • Determining best practices for distribution.

  • Audible/ACX- the big dog!

  • Exclusive or non-exclusive?

  • How long to be exclusive?

  • Promotional sales?

  • Audience and sales reach.

  • File formatting and metadata. 

Topic: Working with Authors in the Studio

We all know that narrating audiobooks is tough. So how do you make sure that authors have a positive experience when narrating their audiobooks?

Join Robin Lai and Greg Cooler to learn from their decades of experience. They'll provide guidance for preparing authors, creating a collaborative working relationship in the studio, plus tips and tricks for directing.

Conversation moderated by Caitlin Garing.